Work Samples

This gallery contains 3 photos.

Local Dairy Line

Why you should go local….

Udderly Organic printed on cardboard package. The label will be printed directly on the package. Having the material of my product cardboard and looking into getting a recycled cardboard calls the attention of a more local home grown feel for the product.  Each range of milk choice will be accented with bright bold solid color.  The bright color is a caller to the playful attitude of Udderly Organic.

The emotional attention to connect with the buyer is the benefit copy of Go Local. This plays off Go Loco (crazy) for milk. Go Local will inspire the consumer to choice Udderly Organic in a time where large corporations are not to be trusted and ma and pap business are welcome with open arms. This will be the dairy that gives back locally.

Blu Fut final packaging

Packaging for BLU FUT

Blu Fut Films

Blu Fut placement

 

Placement of film

Blu Fut test

Trying to figure out which type looked the best

Pan-j-aia

Distinctive:
Pan.j.aia is distinctive from the other Independent film production houses that are already named Pangaea. The dots between the letters helps the audience with the pronunciation. Being that is phonetic one can pronounce it correctly. The spelling is unique but is pronounceable.

Meaningful:
The meaning behind Pan.j.aia, comes from the past history of Pangaea (Super-continent). Pangaea, breaks down Pan “entire” and Gaia “earth”. This super-continent existed during the Paleozoic and Mesozoic eras about 250 million years ago. Pangaea was first used by the German originator of the continental drift theory, Alfred Wegener.

Brief:
Pan. j.aia,is short but says everything about forming the world of independent films. Bring them together one film at a time. The only issues I see is maybe running into the nickname Pan or people might read the word that has dots between the characters to stand for something.

Visual:
The visual aspect of this words has moving plates of the letters for a literal translation into a visual. I envision a purple color with the name Pan.j.aia.

Flexible:
the flexibility is breaking the word apart into Pan.j.aia. having these letters come together to form the whole word Pan.j.aia.

Likable:
The word makes me smile because I have developed the word to say and sound how I pronounce Pangaea. I consider this name to be a success.

Dara

Dara, comes from Hebrew meanings of wise or wisdom. I chose this name based on the organic healthy food consumption of fruits and vegetables turning me on to a name that would project this great eating habit.

Dara
Is a 24 year old women that enjoys trying new things. She wakes up every morning to a cup of tea and a bagel to get her day started. She lives in a studio apartment that is located in a historic neighborhood in the big city of Chicago. She enjoys spending time just hanging out in her hammock that is located in the neighborhood garden. She grows her own herbs and lettuce also she is trying to grow her own strawberries this year. She shops at the farmers market each saturday. She enjoys grabbing a cup of tea with her girls friends weekly at the local coffee shop. She is wise beyond her years. She has a great sense of humor and enjoys the simply things in life.

The color I chose, The color is an RGB #F0565B. A combination of a rose and orange color. This mix of color lends its self to the outgoing and funky personality that Dara is.

Redesign Stage1

 

 

 

 

 

 

 

 

I observed that the gallery presence is limited to only the closed doors, the title above the gallery calling attention to the fact that it is a gallery. Also the banner that hangs above the art building calls attention to the fact of who, is being showcased in the gallery at that time.  

The documentation of this gallery via web presents is lacking in comparison to the CU Art Museum. When analyzing the website in layout and color scheme. The Myhren Gallery homepage layout is plan. The attention grabber is the purple banner that lies across the homepage. The navigation bar is confusing when it comes to having the art school tab above the purple banner. These tabs have a plain type -face, to go along with the rest of the typed descriptions on this site.  This homepage is lacking a clear navigation bar and a strong color scheme.  Compared to CU Art Museum homepage, which has a strong identity with a strong logo and color scheme that follows through out the site. The homepage opens with strong icons for navigating their site. The navigation system carries through out their site. Also their strengths lay in their exhibit page where they have showcased a small picture of the artwork followed by a short title and who is being showcased. The pictures are each linked for the user to be connected to more information about the exhibit and the artist.   The exhibit page on the Myhren Gallery site, highlighted with a blue bold title of the theme of the show followed by the artist name and dates of the exhibit.  The break down is three pictures of the artist artwork followed by a short description of the artist. 

The reputation of the Myhren Gallery is that the space is for faculty, traveling artist and the BFA show from the students. It’s a traditional gallery that housing work of high caliber. There is a traditional message sends with the lack of being able to hook into interactive and digital piece of work. The space one enters is cold there is a lack of invitation. The gallery seems guarded by its tall heavy doors. Which seem to always to be closed.

I am proposing that we start will a warm up beat color scheme that is inviting to the outside community and the DU student community. Rather than going with a dark traditional color pallet. I have chosen a washed out plum, a rich peach and a tone down sea foam green. This pallet also comes in a muted set as well. These colors are bring and can stay alone but are not going to distract from the art work. Using this color pallet will give a personality to the Myhren Gallery. Its still says the gallery is still prestigious but inviting to the artist that would have been wiry of this gallery being a very traditional gallery. The warm color pallet is calming.  Next will be designing a logo for the gallery using the new color pallet.